What Is the Law of Awareness in Personal Growth?

What the Law of Awareness means, Maxwell's three groups of people, and the one outside reading that gets you unstuck this week.

June of 1981. Seventeen years old, second shift, a time clock bolted to a cinder block wall just inside the door. A man named Ray leaned on a pallet jack next to that clock and watched it the way other men watch a ball game.

About two weeks in he looked up and said, "You're the kid who shows up early and never asks anybody anything."

He had me in one sentence. A stranger with a pallet jack could describe me better than I could describe myself, and that is the Law of Awareness in personal growth sitting right there on a cinder block wall.

The Law of Awareness is the second of John C. Maxwell's 15 Invaluable Laws of Growth, and it says this: you must know yourself to grow yourself. You cannot improve a man you have never actually met. Most people who feel stuck are not short on effort. They are working hard on somebody who is not there.

What the Law of Awareness Actually Says

Maxwell states it in seven words. You must know yourself to grow yourself.

That is the whole Law of Awareness. It comes second in the book, right after the Law of Intentionality, and the order is not an accident. Deciding to grow is first. Knowing which direction is second. Do them backwards and you get a very busy person going nowhere, which describes most of my thirties.

Here is what it looks like on a plant floor. I am a CPMM, so I have spent my career around machines that had to be diagnosed before they could be fixed. Nobody rebuilds a gearbox because the line feels slow. You take readings. Vibration, temperature, amp draw. Then you fix the thing the readings point at.

Now ask any maintenance manager how many readings he has on himself. Mine was zero for twenty years. I had a binder for every pump in the building and nothing at all on me.

Why You Cannot Grow in a Direction You Never Named

I worked with a technician named Brad Duncan who could do any job you handed him. Hydraulics, electrical, a seized bearing at two in the morning. One of the best I ever had.

Brad could not file an accurate work order to save his life. Not because he was careless. He sat down at the end of his shift and rebuilt the whole day from memory, and memory is a liar by seven o'clock. Eight hours of excellent work turned into three vague lines, and on paper Brad looked average.

For almost a year I tried to fix Brad's paperwork. New form, shorter form, a tablet, a reminder on his radio. Nothing held. Then one afternoon it hit me that I did the same thing with my own week. On Friday I would have told you it was a good week or a bad week based on nothing but how tired I felt. No readings. Just a feeling, from a man too tired to be a reliable witness.

Brad and I had the same problem. Good work, no record of it. That is the gap the Law of Awareness closes, and it is not about personality tests. It is about having something truer than your own end-of-shift memory.

Confused, Frustrated, or Fulfilled: Which One Are You?

Maxwell splits people into three groups in this chapter, and it is the most useful two minutes in the book.

  • Confused. You do not know what you want to do.
  • Frustrated. You know what you want to do and you are not doing it.
  • Fulfilled. You know what you want to do and you are doing it.

It matters because confused and frustrated need opposite medicine, and almost everybody takes the wrong one.

A confused person does not need a plan. He needs information about himself, which comes from trying things and from asking people who watch him work. A frustrated person already has the information. He does not need more books. He needs a calendar and somebody who will ask him about it on Friday.

I spent years buying confused-person medicine while I was flat frustrated. More books. Another course. More input into a man who already knew and was not moving. If you are honest, you probably already know which of the three you are. That answer is the most useful thing on this page.

How Do I Know Myself Well Enough to Grow?

You do not need a complete understanding of yourself before you start. That belief has stalled more growth than laziness ever did.

Maxwell asks a handful of plain questions, and they work better said out loud than written in a journal nobody opens. What do you like to do? What are you already good at? Given your actual time, energy, and money, what could you realistically get good at this year?

Here is the version I give people on my own floor. Three questions, Friday, ten minutes, out loud in the truck if that is where you think best.

  1. What did I do this week that felt easy to me and looked hard to somebody else?
  2. What did I avoid, and what was I actually avoiding?
  3. If Ray were standing at the door watching me all week, what one sentence would he use on me?

That third one is the whole Law of Awareness in a question. Other people have better readings on you than you do, because they are watching your behavior while you are listening to your intentions. Two different data sets, and only one of them shows up in the work.

So go get the outside reading. Ask three people who see you work: what am I good at that I probably do not notice, and what do I do that gets in my own way? Then write down what they say without defending yourself. That part is where the growth actually is.

Is the Law of Awareness the Same as Self-Awareness?

Close, but not the same, and the difference matters.

Self-awareness, the way most people use the word, means understanding your feelings and how you come across. That is real and it is worth having. The Law of Awareness is narrower and more practical. It is about knowing your strengths, your values, and your honest capacity well enough to choose what to work on next.

Plenty of people are self-aware and stuck. They can describe their patterns in detail and change nothing. Awareness that does not pick a direction is an accurate map with no destination written on it.

The test is simple. If your self-knowledge has not changed what you do on a Tuesday, it has not yet reached the Law of Awareness.

What If I Do Not Know What I Am Good At?

Then you are in the confused group, and the way out is not more thinking. It is more data.

Most people hunt for their strengths in the hardest corner of their life, which is the last place they will find them. Your strengths hide in the things that feel too easy to count. Brad never once put "can diagnose a machine by sound" on a list of his skills, because to him that was not a skill. That was just Tuesday.

Three things that produce real readings faster than any amount of reflection:

  • Ask three people. Different people, same question, same week. The overlap in their answers is signal. The rest is noise.
  • Keep a two-line log for two weeks. Each day, write one thing that went well and one that drained you. Two weeks of that beats two years of wondering.
  • Take an honest assessment, then test it. I am a DISC consultant and I will still tell you the report is a hypothesis, not a verdict. It is useful because it gives you something specific to check against real life.

I did not learn that I was good at explaining complicated things by sitting and thinking about it. I learned it because people kept walking past two engineers to come ask me, and it took a decade to notice that pattern meant something.

What the Law of Awareness Costs You

Let me be straight about the price, because most articles skip it.

Knowing yourself means finding out things you would rather not know. When I finally asked people what I did that got in my own way, I got an answer I did not enjoy. I filled silence. In meetings, in one on ones, in a hallway. People stopped talking and I jumped in, and I had spent fifteen years calling that helpful. It was not helpful. It was me being uncomfortable, and it cost me other people's good ideas.

It also means letting go of a flattering story. I was not the guy who kept conversations moving. I was the guy who could not sit still for four seconds of quiet.

And once you see it, you cannot unsee it. I am 63 and I still catch myself doing it. Awareness does not remove the habit. It just stops the habit from running unopposed.

That trade is worth it anyway. The alternative is Ray being the only person in the building who can describe you accurately.

Common Questions About the Law of Awareness

What is the Law of Awareness in simple terms?

You must know yourself to grow yourself. It is the second of John C. Maxwell's 15 Invaluable Laws of Growth, and it means you cannot improve something you have not looked at honestly. Before you pick a goal, you need an accurate read on your strengths, your weak spots, and how much time and energy you really have. Growth aimed at the wrong target is just effort.

How do I apply the Law of Awareness this week?

Pick one person who watches you work and ask them two questions: what am I good at that I probably do not notice, and what do I do that gets in my own way? Write down the answers without arguing. Then on Friday, give yourself ten minutes and answer what felt easy this week and what you avoided. That is the whole practice. It takes under twenty minutes and it beats a year of guessing.

Why does the Law of Awareness come before making a growth plan?

Because a plan is a direction, and a direction is only useful if it points at something true about you. I have watched people build detailed plans aimed at a version of themselves that does not exist, and those plans always die in about three weeks. The Law of Awareness is the step that makes the plan survive. Know the man first, then schedule the work.

Can I be self-aware and still not growing?

Yes, and it is more common than you would think. Plenty of people can describe their own patterns in detail and change nothing, because describing is comfortable and changing is not. The Law of Awareness is not finished until the knowledge changes what you do on an ordinary Tuesday. If nothing on your calendar looks different, the awareness has not landed yet.

Reflection Questions

  1. Of Maxwell's three groups, am I confused, frustrated, or fulfilled right now?
  2. What is one thing I do well that feels too easy to count?
  3. Who sees me work closely enough to describe me in one sentence, and am I willing to ask them for it?
  4. What did I avoid this week, and what does avoiding it tell me about myself?
  5. If I took a reading on myself the way I would on a machine, what would it say that my feelings do not?

The Bottom Line

You do not need to understand everything about yourself before you start growing. You need one accurate reading, and you can get it this week.

Here is the one thing to do. Ask one person who watches you work those two questions, and write their answer down exactly as they said it. Do not soften it and do not go looking for a second opinion that feels better. Put it on paper and read it twice.

Ray gave me mine for free in 1981 and I did not know enough to thank him. The kid who shows up early and never asks anybody anything. He was right, and it took me thirty years to fix the second half of that sentence.

So here is my question back to you. If somebody who watches you every day got one sentence to describe you, what would they say, and are you brave enough to find out?

Take the Next Step

Every Wednesday at 7:00 PM Eastern, I run a free 45 minute workshop on Google Meet. We take one of the 15 Laws and work it out loud with other people in the room. No cost, nothing sold. Save your seat for Wednesday.

Not sure where your own growth is stalling? Take the growth quiz and get a read on which of the 15 Laws is the one holding you up.

This ties back to The Law of Awareness — one of John C. Maxwell's 15 Laws of Growth.

About the author

Jay Olivo spent forty years in industry, most of it on a plant floor, before he ever called himself a coach. He is a John Maxwell Certified Coach and completed the Maxwell Leadership Certified Team Executive Program. He is also a DISC consultant and a CPMM, and he wrote Leadership Between the Lines and built the LBL-10 workshop.

He runs John's 15 Laws Mastermind through Leadership TeamBuilder, a 501(c)(3) nonprofit, EIN 82-2541896. The Wednesday evening workshop is free and nothing is sold in it.

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